How to Send a Squarespace Product Straight to Checkout in Squarespace 7.1
One of the simplest ways to improve conversions on a Squarespace store is reducing unnecessary steps between product discovery and payment.
By default, Squarespace sends customers to the cart page after clicking “Add to Cart”. In some situations, that extra step makes sense. But for single-product stores, digital products, service add-ons, low-cost items, or highly focused landing pages, it can create friction you simply do not need.
Squarespace 7.1 includes a built-in option to skip the cart entirely and send visitors directly to checkout instead.
This small change can streamline your sales flow considerably.
In this guide, we’ll walk through:
how to enable direct-to-checkout in Squarespace 7.1
how to replace “Add to Cart” with a “Purchase” button
how to create purchase CTA buttons anywhere on your website
how to customise the purchase button text
when this workflow works best for Squarespace stores
If you’re building custom client sites or improving your own Squarespace web design workflow, this is one of those small ecommerce optimisations worth knowing.
Contents
Why Skip the Cart Page in Squarespace?
The default ecommerce flow in Squarespace is:
Customer clicks “Add to Cart”
Customer lands on cart page
Customer proceeds to checkout
Customer completes payment
The problem is that every additional step introduces an opportunity for users to leave.
For some stores, especially stores with large catalogues, keeping the cart makes sense because customers may want to continue browsing.
But in many modern Squarespace websites, especially those using focused landing page structures or modular sales sections, the cart page becomes unnecessary.
Direct-to-checkout works particularly well for:
single-product stores
digital downloads
course sales
appointment deposits
event tickets
limited product catalogues
service upsells
promotional landing pages
Instead of adding friction, the customer moves immediately into the payment process.
This creates a cleaner and faster buying experience.
How to Skip the Cart Page in Squarespace 7.1
Squarespace has a built-in setting that allows customers to bypass the cart page entirely.
Here’s how to enable it.
Step 1: Open Your Squarespace Settings
Inside your Squarespace website dashboard, go to:
Settings → Selling → Cart
Step 2: Enable “Skip Cart Page”
Under the Cart to checkout flow heading, enable:
Skip cart page
Once enabled, Squarespace automatically changes the ecommerce flow.
Instead of seeing an “Add to Cart” button, customers will now see a Purchase button.
When clicked, they are taken directly to checkout.
How to Add a Purchase Button Anywhere on Your Squarespace Website
One of the more useful features of this workflow is that you can place direct purchase buttons throughout your site.
This is particularly useful for:
homepage CTAs
sales pages
landing pages
promotional sections
comparison pages
pricing sections
service pages
featured product banners
Instead of constantly linking users back to the shop page, you can embed a product purchase button directly into any section.
For designers building modular Squarespace layouts or reusable Squarespace sections, this becomes a powerful workflow tool.
Step 1: Navigate to the Page
Open the page where you want to add the purchase CTA.
Then open the section where the button should appear.
Step 2: Add a Product Block
Click:
Add Block
Then search for:
Product Block
Squarespace will prompt you to select a product from your store.
Search for the relevant product and select it.
Step 3: Open Product Block Settings
Click the pencil icon to open the block settings.
Inside the settings panel, disable all elements except:
Add to Cart Button
Because the site is already configured to skip the cart page, this button effectively becomes a direct checkout button.
This gives you a clean standalone CTA without displaying product descriptions, pricing, thumbnails, or additional clutter.
How to Change the “Purchase” Button Text in Squarespace
Squarespace allows you to customise the default button text on individual products.
This is useful when you want more specific CTAs such as:
Buy Now
Reserve Your Spot
Download Now
Book Instantly
Get Access
Start Today
Join the Course
Claim Your Ticket
Custom CTA text often performs better because it gives users clearer context.
Step 1: Open Your Shop Page
Navigate to your shop page inside Squarespace.
Open the relevant product.
Step 2: Edit the Product
Click the three dots icon beside the product and choose:
Edit
Step 3: Change the Button Text
Under the Details heading, locate:
Button Text
Replace the default text with your preferred CTA wording.
Save your changes.
Your new button text will now appear anywhere that product button is displayed across your site.
Best Practices for Direct Checkout Buttons
While skipping the cart can improve conversions, it works best when used strategically.
Use Direct Checkout for Simple Purchase Decisions
This works best when the customer already knows what they want.
Examples include:
digital templates
ebooks
courses
single services
tickets
consultations
memberships
downloadable resources
If customers are likely to compare multiple products, keeping the cart may still make sense.
Pair Direct Checkout with Focused Landing Pages
The cleaner the page structure, the more effective direct checkout becomes.
High-performing Squarespace landing pages often include:
one clear CTA
minimal navigation
concise product messaging
focused section hierarchy
repeated purchase buttons throughout the page
This reduces distraction and keeps users moving towards checkout.
FAQs
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Yes. Squarespace 7.1 includes a built-in “Skip cart page” option under Settings → Selling → Cart.
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In many cases, yes. Removing unnecessary steps can reduce friction and speed up the checkout process, especially for single-product or landing-page-focused websites.
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Yes. You can use a Product Block and disable all elements except the Add to Cart button to create standalone purchase CTAs across your site.
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Yes. Edit the product settings and change the Button Text field under the Details section.
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Not always. Large catalogues often benefit from traditional cart functionality because customers may want to compare products or purchase multiple items.
If you want help building a faster, more professional Squarespace workflow, or you’re looking for easy-to-use reusable sections for Squarespace 7.1, SquareForge gives designers a modular layout system built specifically for modern Squarespace websites.
Instead of rebuilding the same layouts for every project, you can wireframe faster, prototype pages more efficiently, and streamline your entire Squarespace design process using conversion-focused reusable sections and flexible website structures.
